高考考生填报志愿手机App大学生创业项
目企划书
I
第一部分执行概要-------------------------------------------------------------------------------------------1
1.1公司介绍---------------------------------------------------------------------------------------------11.2产品及服务------------------------------------------------------------------------------------------11.3管理团队---------------------------------------------------------------------------------------------11.4商业战略---------------------------------------------------------------------------------------------11.5目标市场---------------------------------------------------------------------------------------------11.6投资与财务------------------------------------------------------------------------------------------2第二部分：产品和服务--------------------------------------------------------------------------------------2
2.1产品背景---------------------------------------------------------------------------------------------22.2产品概述---------------------------------------------------------------------------------------------22.3计划实施---------------------------------------------------------------------------------------------32.4市场竞争力------------------------------------------------------------------------------------------3第三部分：环境分析-----------------------------------------------------------------------------------------4
3.1微观环境分析---------------------------------------------------------------------------------------4
3.1.1竞争对手分析------------------------------------------------------------------------------4
3.1.1.1客户分析----------------------------------------------------------------------------4
3.2宏观环境的分析------------------------------------------------------------------------------------4
3.2.1市场经济的发展----------------------------------------------------------------------------43.2.2网络技术发展-------------------------------------------------------------------------------5
第四部分：市场分析-----------------------------------------------------------------------------------------5
4.1市场定位----------------------------------------------------------------------------------------------54.2市场前景----------------------------------------------------------------------------------------------5
4.2.1市场前期------------------------------------------------------------------------------------64.2.2市场稳定------------------------------------------------------------------------------------64.3总结----------------------------------------------------------------------------------------------------6第五部分营销组合-------------------------------------------------------------------------------------------6
5.1营销目标---------------------------------------------------------------------------------------------65.2市场细分和目标市场选择------------------------------------------------------------------------75.3营销组合策略---------------------------------------------------------------------------------------7
5.3.1产品策略------------------------------------------------------------------------------------75.3.2渠道策略------------------------------------------------------------------------------------85.3.3价格策略------------------------------------------------------------------------------------85.3.4促销策略------------------------------------------------------------------------------------8
第六部分企业发展-------------------------------------------------------------------------------------------9
6.1网络技术发展---------------------------------------------------------------------------------------96.2我们的优劣势-------------------------------------------------------------------------------------106.3结论-------------------------------------------------------------------------------------------------10第七部分企业竞争-----------------------------------------------------------------------------------------10
7.1竞争描述-----------------------------------------------------------------------------------------107.2产品进入目标市场分析--------------------------------------------------------------------------117.3主要竞争对手情况--------------------------------------------------------------------------------117.4产品竞争-------------------------------------------------------------------------------------------127.5潜在威胁-------------------------------------------------------------------------------------------127.6SWOT分析----------------------------------------------------------------------------------------12
II
第八部分企业经营与管理--------------------------------------------------------------------------------13
8.1公司组织机构-------------------------------------------------------------------------------------138.2各部门职责----------------------------------------------------------------------------------------14第九部分财务状况---------------------------------------------------------------------------------------16
9.1股本结构-------------------------------------------------------------------------------------------169.2投资使用计划及进度----------------------------------------------------------------------------16
9.2.1资金投向----------------------------------------------------------------------------------169.2.2项目建设进度----------------------------------------------------------------------------179.3融资方式 