亚马逊调查研究英文版

发布时间:2015-06-14 14:28:41   来源:文档文库   
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My Individual Report On Amazon

Group 6

It’s a great pleasure to work with my team members in the class. We have found out amazing things together through the process.It’s a little hard first to agree with others for me,but finally we reach an agreement on the topic of Amazon.com.

Introduction

Amazon was established in 1995 by Jeff Bezos. Now it is the biggest e-commerce company in America. Meanwhile, it is also an online retailer with the largest number of products and second largest Internet company in the world. Amazon has become the world's largest online retailer amazon and other by products vendors to provide millions of unique new, Renovation and second-hand goods, such as books, film and television, music and games, and digital downloads, electronics and computers, home gardening supplies, toys, baby supplies, food, clothes, shoes and jewelry, health and personal care products, sports and outdoor supplies, toys, automotive and industrial products, etc.

we discussed some fields such as logistics and storage, but we wanted to find something new to study . Therefore, we decided to study a new thing, which is Home Services.

Topic

In early April, Amazon launched a new service ----Home Services. This service will contact consumer with electrician, plumber and painter, in order to provide supporting service for the products that sold on the website.

Home Services allows consumers to buy about 700 kinds of services, including car repair, TV installing and home cleaning, but consumers need to pay at first. The service quality will be guaranteed by Amazon.

Amazon may be the go-to place to shop online for physical goods, but it’s not of much use when your sink is clogged and you need a plumber, or want to have your broken iPhone screen fixed.Fret no more, as the company now lets you order a professional to your home with the aptly named ‘Amazon Home Services’, accessible atAmazon.com/services.After entering your zip code, the page lists a variety of services you can book in your area such as repairs, installations and lessons. Amazon lists prices upfront, and businesses are required to offer the same prices online as they would elsewhere.When you click through to a service, you’ll find a description of what’s on offer, as well as booking options and reviews from customers.Amazon then asks you for additional information, which will vary depending on the service you’re booking. For instance, if I want to train my vocal cords, I’m given the option for one, four or eight lessons, and can pick from 30 or 60 minute sessions and whether I want to practice at home or in a studio. If I need someone to unclog a drain, I’ll need to specify what type of drain it is before booking an appointment.Once I’ve filled in the information, I can proceed to select an appointment time – Amazon says your service provider will give you a call to confirm – after which the lesson will be added to my shopping cart, along with any other products I’m buying on the site. I can then proceed to checkout as usual.

Rules

For service product of this highly standardized, amazon's pricing rule is: let users and service providers determine the final price. As Taipei, price which is below $1000 service charge 20%, is above 15% of the commission.

After the upgrade, amazon expanded service category, will also be services range from at the beginning of Seattle, New York and Los Angeles extended to more cities. The first test cities are Miami, San Francisco, New York, Houston, Seattle, Chicago, Washington DC, Philadelphia, Boston, Dallas, Atlanta, phoenix and San Diego, Portland, Detroit, Denver and Orlando,Pittsburgh, etc.

For example,one mechanical Turkey web service is an intermediary between employers and employees. Developers can use the API to complete the task of robot website to publish, then do the task from global workers who can be logged in to complete the task.A task sponsors pay commission of 10%, the lowest pay commission for $0.005.There is a lot of needs to be accomplished by human beings, such as images, video processing, data collection, data validation, data processing, etc. Don't need to hire a large number of manpower.And the service can solve it perfectly.

In addition, when I saw the Amazon Home Service ,I immediately thought of JD’s justly launched App "get Home". Now, it seems, "capture" is more like a raw food material Courier Amazon Fresh with Amazon Home Service combination. However, in the service category, they both come in a little different. JD mainly focus on take-away, flowers, the future may be cleaning, such as door-to-door pick-up, and amazon's main service is closer ties with its own selling goods. Much more compared with the Local, Amazon Home Service "curriculum", and a category called "more", a yoga class, musical instrument teaching, domestic cleaning, babysitting door-to-door services such as Amazon will also provide.

They also have rules to protect customers.Estimates are based on the specific work required for each service. Nine out of 10 customers find the predefined work description fits their needs, and have no change between the estimate and final price. If additional parts or labor are required to complete your installation, the pro will discuss this with you at the time of your appointment. You can reschedule or cancel your service at any time; however, if you cancel less than 24 hours before your service appointment, you may be subject to a fee. Simply go to Your Orders to contact your pro with your cancellation or reschedule request. Payment goes to the pro from your secure Amazon account. Because you aren't charged until the actual work is completed, canceling a job doesn't require a refund.

Thoughts&Solutions

Than we focus on the details.

We focused on trust issue. That is how does a potential consumer verify the credentials of the service providers outside the Amazon. In other words, what should a service provider have to prove his professional skill and reliability before providing service for consumer.

Then we found Plan for solving the problem.

Search information respectively

Upload documents to a shared project.

Discuss together and put forward our solutions.

Solutions

Provide a Trust Seal for each service provider

In an article exploring the management of service systems, they state: "Especially for those small nameless companies, it is hard for them to build trust with consumers, regardless of them having good trust condition or not. So as the individual. Therefore, how to display online trust condition is the first and key step for individual to succeed in online business.

An online trust seal which is supplied by big companies with good reputation or other trusted third parties is one of effective approaches to show real trust condition." This explains how an individual service provider can use the reputation or a larger, well-known company to establish credibility. In a way this is already in place by Amazon giving there "seal of approval" to the service professionals. But Amazon is in no way an expert in specific services and their approval doesn't mean much to the consumer when looking for skilled services.

Improve online information quality

The quantity and quality of information offered to customers influence Internet shopping. As potential customers start visiting the company website due to the need of gathering company or products information, the quality of information published on the Internet will directly affect the individual perception of the company.

So if a customer search information with quality on website before allowing a service provider in, it is possible to improve trust to him.

As a result ,besides Amazon, more and more websites companies will be aimed at the service, the commercial prospects is limitless. Although the Home Services currently only develop in the United States, the domestic business will be rapidly developed soon. Waiting for amazon come in, I wonder if the emerging markets would have new war.

Impressions

As a team, we have to deal with the relationship between the team and the members. Team is not only a few people who have common goals to do things together, also after the team duration and sustained impact in life. No matter work or life, good communication must ensure the members. At this point, I do feel our team is amazing, we can communicate with each other sincerely, in order to complete a common goal and work together. Perfect individual, a drop of water, only blend in an excellent team, to earn a steady stream of power source. During our team cooperation, we just finished the work together, at the same time I also more understand of the group of every one of us.

Teamwork is not only the leader’s business, it is also the members’. As a part of a team, each member should do his job on the basis of actively helping others and cooperating with the whole team. We should consider other team members as a family, have more tolerance , always achieve resource sharing.

I hope there will be much more chances to cooperate with foreigners,and I will keep focusing on our topic’s growing process.

References

《基于体验营销的B2C网络购物网站浅析 ——以卓越亚马逊网站为例》

《精准营销在B2C电子商务中的应用研究》

Amazon Home Services来了,“亚马逊家庭服务”也可加入购物篮!》

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