篇一：商务礼仪英文 businessnegotiationsetiquette Abstract businessetiquetteisamanifestationofmutualrespectofconductinbusinessactivities.corebusinessetiquetteisanactofcriteria,usedtoconstrainallaspectsofourdailybusinessactivities.Thecentralroleofbusinessetiquetteistoreflectthemutualrespectbetweenpeople.Asbusinessleadersidentitynegotiators,inbusinessnegotiationsshouldfollowtheetiquetteofnegotiationsthreeelementsthatfocusoninstrumentationdemeanor,attentiontolanguagearts,tocomplywithetiquettedisciplines.Intheeventasuccessfulbusinessnegotiation,negotiationetiquetteisnotnecessarilycomplywiththesuccessofthenegotiationsdecisioncriteria.Ifyouviolatenegotiationsetiquette,butitwillcausealotofunnecessarytrouble,evenbeathreattoreachanagreement Keywords:businessetiquettebusinessnegotiations businessnegotiation,whichmeansreferstonegotiateinsociallife,thepartiestomeettheirneedsandsafeguardtheirowninterests,thetwosidesproperlycarriedouttosolveaproblem.businessnegotiations,isthenegotiationofatransactionfortherealizationofactivebuyersandsellersofgoodsorservicesonavarietyoftradingconditions Theroleofbusinessetiquetteinbusinessnegotiations 1.Regulatebehaviorinbusinessdealings,peopleinteraction,interaction,mutualcooperation.Ifyoudonotfollowcertainnorms,thetwosidesonthebasisoflackofcollaboration.Amongthemanycommercialspecifications.etiquettecanmakepeopleunderstandwhatshouldbeproudofwhatnottodo,whattodoandwhatnottodo,andhelpdeterminetheself-image,respectforothers,towinthefriendship. 2.etiquetteisaninformationtransferinformation,thisinformationmaybeexpressedbyrespected,friendly,sincereandsoemotional,sothatpeoplefeelwarm.Inbusinessactivities.properetiquettecangeteachothersgoodwill,trust.Thushelpstodeveloptheircareer. 3.promotefeelingsinbusinessactivities,alongwithin-depthexchanges.The twosideswillprobablyhavesomeemotionalexperience.Itisexpressedastheemotionalstateoftwokinds:oneempathy,anotheremotionalrejection.etiquetteiseasytomakemutualattraction,promotefeelings,leadingtotheestablishmentanddevelopmentofgoodrelationships.conversely,ifnotspeaketiquette,vulgar,thenitiseasytogeneratefeelingsofexclusion,resultingininterpersonaltensions.Toeachothercreatingabadimpression. 4.establishtheimageofamanetiquette,itwillestablishagoodpersonalimageinfrontofeveryone;membersofanorganizationetiquette,itwillestablishagoodimageforyourorganization,wonthepublicsadmiration.Inadditiontoamodernmarketcompetitionbeyondcompetitiveproducts.evenmoreapparentintheimageofthecompetition.onehasagoodreputationandimageofthecompanyorbusiness,itiseasytogainthetrustandsupportofallsectorsofsociety,canbeinaninvinciblepositioninthefiercecompetition.so,businesspeoplealwayspayattentiontoetiquette,bothgoodqualitiesembodiedindividualsandorganizations,butalsotheneedtoestablishandconsolidateagoodimage. businessnegotiationsetiquette (1)businessetiquettebeforepreparingnegotiations 1.payattentiontothechoiceofthenegotiations.Thetwosidesagreedtonegotiatethetimetogothroughthepartyalonecannotdecide,otherwiseitisrude.Toselectthemostfavorabletimeforonesownnegotiations.Avoidmindatalowebbwhen,aftercontinuoushardwork,themarketisnotconducivetotheirnextnegotiations. 2.payattentiontothechoiceoftheplaceofnegotiations.negotiatingthebestplacetofightintheirownfamiliarenvironment.Ifwefailedtodo,oratleastshouldbeselectedinthetwosidesarenotfamiliarwithneutralvenues.Tocarryoutseveralroundsofnegotiations,venueshouldturnswaps,toensurefairness. 3.preparationofnegotiators.First,negotiatorschoice.selectnegotiatorstomeetinthebusinessetiquetteoftheprincipleofreciprocity,thatis,onesownnegotiatorstonegotiatewitheachothertorepresenttheidentityandpositionofapeer;secondly, apparelchoicenegotiators.mensbesttowearasuitortunic,skirtorsuitladiesshouldwearformalclothing,etc.,toeachotherinordertomature,fullofsincerityimpression. 4.negotiationsreceptionpreparations.negotiatorsfromtheshuttle,toplaceandtimetonegotiatearrangements,hotelreservations,diningandentertainment,theentireprocessmustbecarefullyprepared,deliberately,alwaysreflectthenegotiationopponentsrespectandcourtesy,toshowagoodimageofthecompany,laythefoundationforthesuccessofthenegotiations. 5.Readytonegotiatedata.First,beforethenegotiationsonthesubjectofnegotiations,content,agendafullypreparedtodrawupplans,objectivesandthesubjectofnegotiations.secondly,adetailedcollectionandnegotiationsrelatedmaterials,suchaspartystrength,politicalandlegalsystemandmarketthemes,etc.Also,negotiatorsgatherbasicinformation,suchasworkexperience,hobbies,socialcustomsandotheraspectsofcontent. (2)etiquetteInbusinessnegotiation 1.negotiationsseatingetiquette.businessnegotiationsbythenumberofgroupsinvolvedinthenegotiationscanbedividedintobilateralnegotiationsandmultilateralnegotiations.bilateralnegotiationsonmulti-userectangulartable,usuallyhostandguestssitopposite,eachside.negotiatingtablegenerallytransversetothedoor,guestssitdoor,backdoorandsithosts.sittingamongthepartiesresponsibleperson,inaccordancewithhispositionfollowedbytheremainingstaffsitaround,basedonrespectfortheprincipleoftheright;multilateralsentencedtousemoreshortrostrum,referringtothenegotiationstosetuparoomfacingthemainentranceofthepodium,thenallotherpartiesbacktothemainentrance,facingthepodiumwereseated.Representativesofthepartiescametospeakinturn.Inaddition,subjecttoseatingarrangements,thebestplacetoseatandseatlicensingarrangementshostessesbeguidedseatstoavoidsittinginthewrongposition. 2.negotiationsmeetetiquette.Firstofall,payattentiontothebeginningofthemeetingetiquette.moreformalnegotiationsoccasions,etiquetterulesintroducedisfirstintroducedhighstatus.Aftertheintroductionoflowstatus,inprinciple,ifthe equalstatus,longafterthefirstchildscompliance.wasintroducedtosmiletoindicatewhatshouldstandupandusesomepolitelanguage,suchas"nicetomeetyou","heardalot"category.Ifequippedwithbusinesscardscanbehandedatimelymanner.Inaddition,theattitudeetiquetteshouldalsopayattentionwhentheymeet.suchaswatchingeachother,eyesshouldstayineachotherseyestotheforeheadoftheTrianglearea,makeeachotherfeelconcernedaboutyourattitudeearnestandsincere.gesturesshouldbenatural,especiallynotcrosshisarmsoverhischest,sothereisasenseoffrivolousarrogance. 3.negotiationslanguageetiquette.First,articulate.whennegotiatorstonegotiatetightaroundthetarget,usedsomeoftheeuphemisticlanguage,encountereddifficultiesinthenegotiations,requiringtheflexibilitytotakeappropriateemergencymeansoutofthewoods,astheothersideaskedtomakeadifficultquestiontoanswerimmediately,youcanlookunderthetable,andthensaid:"Imsorry,pleasewaitaccordancewiththeagreement,theneedatthistimetoreturnaphonecalltoafriend.."soyouwillbeabletomulti-fighttoone-considerthetimeclock;followed.cleveruseofthesilentlanguage.withasmileandanod,showingnotunderstandwhenpeopleconfusedagreeunclearwhensuchexpressionssuchas:Finally,talklessandlistenmore.bylistening,wecangetalotofvaluableinformationtoeachother,understandeachotherintentions,findasolutiontotheproblem. 4.negotiationsunderfieldetiquette.businessnegotiationsnotonlyconfinedtotheconferencetable,themoredifficultnegotiations,themoretheneedtofocusonprivateexchanges,whichcannotonlycompensateforthelackofatable,orevenhaveanimpactonthesuccessofthenegotiations.Forexample,whenthenegotiationsverydifficulttimes,inaccordancewiththeappropriateetiquette,arrangesomerecreationalactivities,suchasreceptions,ballsandcall,andthesecontactsiswhatyouampleopportunitytoshowcasethecompanysimage.Ifwecanwinthegoodwilloftheotherparty,contributetothesuccessofthenegotiations. (3)businessetiquettefinalstageofnegotiations 1.signingceremony.Fromtheliturgyisconcerned,whensigningceremony.mustbesolemnly,seriously.oneofthemostnotablewasundoubtedlyholdthe seatingarrangementproblemsigningceremony.oneparallelisthemostcommontimeofthesigningceremonyofbilateralform.Itsbasicapproachis:signingtableattheindoorsideofthedoorhorizontally.Theceremonywasattendedbyallpersonnelofbothsidebysideafterthesigningtable,thetwosidessignedcenterstaffsatsidedoor,passengersiderighthandside,themainpartyleft.second,therelativetype,withparallelrowsofseatssigningceremonyisbasicallythesame.Themaindifferencebetweenthetwo,buttherelativestylerowseattoattendthesigningceremonyofbilateralsuiteseatsmovedacrossthesignatory.Third,thepresidentofstyle,mainlyapplicabletomultilateralsigningceremony.Theiroperatingcharacteristicsare:signaturetablesstillintheroomhorizontally,Istillneedtosigninthefaceofthemainentranceofthetable,buthavejustone,andnotfixeditsseatoccupant.whentheceremony,peopleofallparties,includingtheundersignedincluded,allshouldbebacktothemainentrance,facingseatsonthesignatureum.whensigned,thepartiessignatorytotheorderprescribedshouldturntookseatsatthetabletosignthesignature,thenthatshouldbereturnedtotheoriginalplacetable. 2.giftsetiquette.Afternegotiationsnegotiatorsgifts.Inadditiontothedesiretobefriendlyanddeepenthefriendship,themoreimportantisthesuccessofthecooperationcongratulations.butthegiftcannotberushed.Ingeneral,youwanttodeterminethevalueofagiftorasaguestunderthecircumstancesofeachgift.shouldpayattentiontotheactualmeaningandemotionalvalueofthegift,notworth.Also,payspecialattentiontoeachotherscustoms,doesnotviolateeachothersreligiousbeliefs.Inaddition,europeanandAmericanpeoplegiveeachothergiftsoftime,bothsidesmustfacehimselfopengiftwrap,andexpressedappreciationandsincere. Inshort.withthedevelopmentofsociety.businessetiquettehasbecomeamodernsocialandeconomicinteractionisrequired.Forbusinessnegotiationandotherbusinessassociationshaveanimportantrole,hasbecomeourtraditionalculturalinheritanceanddevelopmentofetiquetteinbusinessdealings.FamousetiquetteexpertprofessorJinZhengkunsaid:"courtesyisrespectforothers,respectfortheinstrumentintheformofthefoot."Tobetterintothemodernbusinessdealings,we 篇二：中西方商务礼仪(英文) Differentbusinessetiquettebetweenchinaandthe west I.Introduction businessetiquetteisakindofcivilizationaccumulationofhumanbeing.Itbecomesfixedduringthebusinesscommunication,beinghandeddownfromgenerationtogeneration.Itisalsoakindofstandardbehaviorobservedbythebusinessmenintheircommunication.Differentcountrieshavedifferentculturetraditions,sotheirbusinessetiquetteisalsodifferentfromoneanother.Therearegreatculturaldifferencesbetweentheculturalcoresofconfucianinchinaandthecoresofchristianinthewest,whichleadstosomedifferencesinthebusinessetiquettebetweenchinaandwest. II.TheInfluenceofculturalDifferencesonbusinessetiquetteDifferencesbetweenchinaandthewest generallyspeaking,thedifferencesonbusinessetiquettebetweenchinaandthewestareinfluencedbyseveralculturalfactors,suchasvalues,viewoftime,viewofspace,viewofdiet,verbalhabitsandnonverbal.Thepapermainlyfocusesontimeandspaceapproach. 2.1Fromtheapproachoftime Thoreauoncesaid,“Ifamandoesnotkeeppacewithhiscompanions,perhapsitisbecausehehearsadifferentdrummer.”now,weusethephrase“thebeatofadifferentdrummer”toexplainanydifferentpaceoflife.Theattitudestowardtimevaryfromculturetoculture.Anditisunderstandablethatpeopleofdifferentculturesholddifferentviewstowardtime.whenitcomestointernationalbusiness,theviewoftimecanbedividedintotwotypes,suchasmonochromictimeandpolychromictime.countriesthatfollowmonochromictimeperformonlyonemajoractivityatatime,whilecountriesobeyingpolychromictimeperformseveralactivitiessimultaneously.(Jeanettes.113) Theunitedstatesisamonochromicculture.Inmonochromicculture,timeisregardedassomethingtangible.Timeisseenaslinearandmanageable.Therefore,peopleconcentrateonthetaskathand,takingtimecommitmentsseriouslyandbeingaccustomedtoshort-termrelationships.Forexample,inthewest,timeisakindof preciousandlimitedresource.Thebusinesspeopleattendthebusinessmeetingontime.Ifsomeonewaslate,hewouldbeconsideredtobelackofhonesty.Andtheu.s.businesspeoplealwaysexpecttosolvetheirbusinessproblemswithintwentytothirtyminutes.Inmonochromiccultures,itisconsideredarudetodotwothingsatonce,suchasreadingajournalinameetingoransweringthetelephonewhilesomeoneisinyouroffice.schedulesandkeepingappointmentsareconsistentwithvalueofpeopleinmonochromiccultures. chinesepeoplearetypicalexampleofpolychromiccultures.chinesepeoplearewelladaptedtodoingseveralthingsatonceanddonotmindinterruptions.Intheiropinion,peoplearemoreimportantthanschedulestomembersofpolychromiccultures.Theirlifestyleislessorganizedthanthatofmonochromicpeople.Intheireyestimeisjustlikeacirclethatdoesnothavetheend.sochinesepeoplearehighlydistractedandsubjecttointerruptions.Theyconsidertimetobecasualandflexible.Forexample,tomostchinesetoday,timesimplyflowsfromonedaytothenext.Ifajobisnotdonetoday,maybeitwillbedonethenextdayorthenext.Andthebusinessmeetingwouldgenerallylastforseveralhours. comparedwiththewesterners,fewchineseequatetimewithmoney.whenforeignbusinessmenarriveinchina,mostchinesewillmakethemsettledowninhotelsandgivethemanopportunitytorestup.becausechinesedonotexpectthemtoimmediatelyrushintobusiness.however,generallythisarrangementwillbepolitelybutfirmlyrejectedbyvisitors.whenchineseareinvolvedininternationalbusiness,theywillgetfamiliarwiththewesternconcept“timeismoney”.buttheydonotautomaticallyrelateittothepaceofbusiness. besides,chinesedonotpaymuchattentiontotheappointment.sometimesevenifthereisanappointment,thechinesewouldnotsticktoitseriously.whenpeopleofdifferentculturesinteract,misunderstandingsoftenariseasaresultofdifferenttimeview.Forinstance,inthewesterncountries,thebusinesscontactwouldbepre-arrangedwithinthreetofourweeks.businesspeoplepre-arrangethebusinesscontactatleasttwoweeksinAmerica.TheappointmentisholytoAmericans.Inthebusinesscommunication,ifsomeoneaskstohaveabusinesscontactatthelast minute,hewillbeconsideredtomaketroubleorinsulttheothers.onthecontrary,thechinesepeoplepaymoreattentiontorelationship.Intheirbusinessactivity,ifthereisanimportantpersonneedtobecontacted,theycouldcanceltheprimaryappointmenttomeethim.ItisunacceptabletoAmericanbusinesspeople.Thisexampleshowstheculturaldifferencesintimesensebetweenchinaandthewest.Anditbecomesincreasinglyimportantasmodernbusinesscommunicationsputmoreandmorebusinessmenindailycontact.Ifwearetoavoidmisunderstanding,weneedtoknowbetteraboutourownculturalbiasesandthoseofothers.(wenYaoqing,127) 2.2Fromtheapproachofspace space,isthephysicaldistancebetweenpeoplewhentheyareinteracting.Itisdeeplyinfluencedbyculture.whenpeoplearehavingaconversation,thedistancebetweenthemchangesdramaticallyfromoneculturetoanother. generallyspeaking,therearefourzoneswhenu.s.peopleinteract:theintimatezone,thepersonalzone,thesocialzone,andthepubliczone.Theintimatezone,lessthan0.46meters,isreservedforaclosefriend.Anditappearsbrieflywhenthebusinesscolleaguesshakehands.Thepersonalzone,from0.46metersto1.2meters,isusedforgivinginstructionstosomeoneinanoffice.Thesocialzone,from1.2to 3.6meters,isusedforimpersonalandformalbusinessmeeting.Thepublicdistance,over3.6meters,isthemostformalzone.(Lillianh.83) Americanstendtoneedmorespacesthanchinese.whenhavingaconversationwithchinese,Americanswillbackawayforthechinesepartnerisstandingtooclose.standingtooclosetosomeoneintheunitedstatesmayleaveabadimpressionontheothers,asitimpliesthepersonisupset,overbearing,orheismakingsexualadvances.Thesenegativepositionsshouldbeavoidedintheunitedstates.Inchina,peopleprefertostandclosetoeachotherandtheythinkitisanormalandfriendlywaytocommunicatewitheachother. besides,thearrangementofdesks,chairs,andconferencetablealsofeaturethedifferentstylesofcommunication.whentheunitedstatespeopleareconversing,theyprefertheface-to-facearrangementofchairswhereasthechinesepreferside-by-sidearrangement.Theylikethisarrangementbecausetheycouldavoiddirect eyecontactthroughit. IV.conclusion withtheglobalizationoftheworldeconomy,organizationsareculturallydiverseinhandlingallkindsofbusinessactivities,especiallymultinationalcooperation.moreandmorebusinesspeoplehavebecomeawareofthestrongimpactfromculture.Andtheyshouldhaveagoodunderstandingoftheotherbusinessetiquetteculturebeforehand,whichisbeneficialforbothsidesofthebusinesspeople.onlyinthiswaywillitbepossibleforthemtoexpandtheirbusinessandmakeitmoreprosperous. 篇三：中西方商务礼仪差异论文(英文) Abstract businessetiquette,abehaviorscience,isthenormsinthebusinessactivities,,whichplaysanimportantroleinthebusinesscommunication.understandingchineseandwesternetiquetteandtheirdistinctionsisofgreatimportanceinpromotinginternationalbusinessexchanges.withthechangingrolechinaplayedintheinternationalexchanges,wecommunicateandcooperatefrequentlywithforeigners.Itisthenotablepositionthatmakesushaveamorenormativeandcourteouscriteriaintheinternationalbusinesscommunication,especiallyinthebusinessactivitieswithwesterners.Thisthesis,fromtheinternationalbusinessetiquette,laysemphasisonthecomparisonbetweenchineseandwesternbusinessprotocol,itmainlydescribedthegeneraldefinitionofbusinessetiquette,characteristicsofbusinessetiquette,embodimentinbusinessinteractions,influencingfactors(culturalfactors)ofchineseandwesternetiquetteandtherelevantsolutionsofthedifferences.Thethesisletuscomprehendandreceivedifferentstagesofchineseandwesternbusinessetiquette,“recognition—understanding—comprehension”,throughlotsofexamples,aimingtohelpustoapplythesetheoriesintopractice.Theconsequenceofthisstudyshowsthatinordertoavoidthemisunderstandingsinbusinessactivities,especiallyininternationalbusinessexchanges,notonlyshouldweknowsomebasicbusinessnorms,butalsoweneedtounderstandthedistinctionsofbusinessetiquettemainlycausedbydifferentculturesprofoundly. Keywords:businessetiquettenormbusinessexchange 摘要 商务礼仪是商务活动中的行为规范，它是一门行为科学，在商务交往中扮演着重要的角色，了解中西方的礼仪及其差异对促进国际间商务交往的顺利进行有着举足轻重的作用。随着中国在国际交往的角色发生改变，中国的对外交流和合作日益频繁，国际地位越来越明显，国际间的交往，尤其是和西方国家的商务交往就更应该规范化、礼仪化；本文从国际间商务礼仪入手，对中国和西方的商务礼仪的异同点予以概述和比较，主要论述了商务礼仪的有关概念、中西方商务礼仪的主要特征、中西方礼仪在商务活动中的不同体现、影响中西方商务礼仪的主要因素（文化因素）及相关的解决办法。用大量的实例来反映礼仪差异，让读者从“初步认知——初步了解——了解”各个不同阶段对中西方商务礼仪进行理解和接受，并将它用于实践。研究结果表明，为了避免商务活动中，尤其在国际商务交往中的误解，除了了解一些基本的商务规范，更需要深层次地了解由不同文化间产生地商务礼仪差异。 关键词：商务礼仪规范商务交往 comparisonbetweenchineseandwesternbusiness etiquette 1.Introduction businessetiquetteisacodeofconduct,whichembodiesmutualrespectintheday-to-daybusinessactivities.Itisalsothenormsforpeoplewhoisengagedincommercialactivitiesandbusinesscommunications,inotherwords,howtomasterbasicbusinessactivities,soyoucanmeettherequirementsforbusiness;howtomakeyourselffamiliarwiththenormsanddiscloseyourdignifieddemeanor;howtoavoidtheembarrassingquestionsyouencountered:suchasdresswrong,diningataloss;howtoeliminateasmallmatter,whichwillhavetheunexpectednegativeimagetotheindividualsorcompanies.onlyhaveyouknowsomeknowledgeofchineseandenglishetiquette,alltheseproblemscanbeeasilysolved.Thereforebusinessetiquettehelpstocreategoodpersonalimageandcorporateimage. businessetiquetteiscoordinationandcommunicationfunctionswithcohesionemotionalrole.withthedevelopmentofsociety,thebusinessrelationsaregettingwiderandwider,inavarietyofbusinesscontactsgraduallyformedacodeofconductandguidelines,guidanceonbusinessconductthemselvesinsociety,andasacodeofsociety,coordinatinghumanrelationsandhumanandsocialrelations,sothatpeoplearefriendlytoeachother,respecttheotherspremise,compliancewiththeprotocolnorms,inaccordancewiththeprotocolnormsrestrainitself,itiseasyforpeopletohaveinterpersonalcommunication.Therefore,emotionalpoolplaystotherole,andestablishmutualrespect,mutualtrust,friendshipandcooperationrelations,what?smore,itwillhelpthedevelopmentofvariousundertakings.businessetiquetteisabehaviorscience,andshouldbetrainedseriouslyandsystemically.Duetogeographicalandhistoricalbackground,variouskindsofdifferencesoccursbetweenthesystems,butthedesiretoreflecttheaspirationsisthesame,andtoabidebythenormsandcodesofconductisconsistent. businessetiquetteismadeupofsignificantlymoreimportantthingsthanjustknowingwhichforktouseatlunchwithaclient.unfortunately,intheperceptionofothers,thedevilisinthedetails.peoplemayfeelthatifyoucantbetrustednottoembarrassyourselfinbusinessandsocialsituations,youmaylacktheself-controlnecessarytobegoodatwhatyoudo.etiquetteisaboutpresenting yourselfwiththekindofpolishthatshowsyoucanbetakenseriously.etiquetteisalsoaboutbeingcomfortablearoundpeople(andmakingthemcomfortablearoundyou!) peopleareakeyfactorinyourownandyourbusinesssuccess.manypotentiallyworthwhileandprofitableallianceshavebeenlostbecauseofanunintentionalbreach ofmanners. DanmcLeod,presidentofpositivemanagementLeadershipprograms,aunionavoidancecompany,says,"showmeabosswhotreatshisorheremployeesabrasively,andIllshowyouanenvironmentripeforlaborproblemsandobviouslypoorcustomersrelations.Disrespectfulanddiscourteoustreatmentofemployeesispassedalongfromthetop."(DanmcLeod：20XX)whichstronglyemphasizetheimportanceofcourtesy,therefore,it?snecessarytoknowetiquette,especiallythebusinessetiquette. 2.characteristicsofbusinessetiquette Asregionalandhistoricalreasons,understandingsofpeoplefromdifferentregionsandethnicvaries,asthedevelopmentofwholeworld.chinesepeoplehaveattachedgreatimportancetotheforeigners,especiallythewesterners,tradingbetweenthetworegionsisbecomingmoreandmorefrequent,establishinggoodrelationswithwesternpeopleisofgreatimportance,therefore,knowingthebusinessetiquetteisessential.Aschinasreformandopeningupthepaceaccelerated,people?slivingandworkinginforeignexchangesincreased.understandingthecontentofforeign-relatedritualsandrequirements,andmasteringtheskillsofcontactswithforeignersisparticularlyimportant. Inthebusinessoccasions,howtomakebusinessetiquetteeffectcompletelyandhowtocreatethebestinterpersonalrelationshipsiscloselyrelatedtotheprinciplesofbusinessetiquette,whichcanbeconcludedintofouraspects: (1)Theprincipleofsincerityandrespect socrateshadmadeaveryfamousstatement:“theremustnotbeagifttoafriend,youhavetocontributetoyoursincerelove,learninghowtouselegitimatemeanstowinaperson?sheart.”(Voiceofenglish，20XX)whichtellsusthatifyoucontactwiththepeople,sincererespectfortheritualistheprimaryprinciple.onlyyoutreatotherssincerelyandcourteously,canyoucreateaharmonioushappyrelations,forgoodfaithandrespectarecomplementarytoeachother.sincerityisapracticalandrealisticapproachtocommunicatewithotherpeople,especiallyinthebusinessactivities,itcanbedirectlyreflected.sincereandrespectforthefirstperformancewithsomepeople:donotlie,nothypocrisy,donotinsultpeople,thesocalled“cheatingonce,forlifenofriends.”alsothepracticalreflectionofbusinessdealing.sincerededication,befruitfulharvest,onlysincererespectforthetwosidescanbeaffiliated,friendshipforalongtime. (2)Theprincipleofmoderateequality Inthesocialfield,ritualbehaviorisalwaysexpressedasthetwosides,forinstance,ifyoutreatyourbusinessguestssincerelyandthoughtfully,otherswould showtheidenticalcourteousrespondtoyourhospitality,andtheywouldbecomethepotentialregularcustomers.Ifyouperformedimpatientlyandhasty,thereisnodoubtthatyouwouldgetthesameresponse.Thepurposesofthisprotocolmustemphasizetheprincipleofequality,equalexchangesbetweenthetwoparts,forequalityisthefoundationtoestablishemotionwithotherpeople.Ifyouwanttomaintainagoodinterpersonalrelationshipwithyourbusinesspartnersoryourcustomers,youshouldlocatemodestyinthefirstplace,becauseitistheessentialwaytomakemorefriends.moderateprinciplerequiresustomeasurethecriteriaofetiquette,inaccordancewithspecificcircumstance,specificsituationandtheexerciseofthecorrespondingritual.Forinstance,whendoingbusinesswithsomepeoplebothwarmandurbanearerequired,onecannotberudeandfrivolous,livelyandmodest,butlethargicandsophisticated. (3)self-confidenceandself-discipline Theprincipleofself-confidenceisamentalhealthprincipleinthesocialoccasion,especiallyinthecommercialcontact.onlysomeoneisself-confident,canhemasterthingsfreely.self-confidenceisaveryvaluablepsychologicalquality,peoplewhohavefullconfidencewillnotdiscouragewhentheyencounterdifficulties,onthecontrary,theywillcounterattackwhentheyarereducedtoarattrap,theyarealsowillingtoshowtheirhelpinghandtopeoplewhoareinvolvedinjeopardy.peoplewhoarenotconfidentenoughwillrunintosnagseverywhere,evendespairoftheirlife. Intheprocessofsocialinteractionandbusinesscommunication,establishingasenseofmoralvaluesandnormsofself-cultivationinthemindtoourbehaviors.Achievingthebalanceofselfeducation,selfmanagementandself-confidencecorrectly,placingarationalandactiveattitudetofulfillthegreatobligationthelifeleavesus,refusingself-righteousandarrogant.nothinggreatcanbeachievedwithoutthesetraits. (4)honestyandtolerance honestystressestheprincipleofcredibility,confucius,agreatphilosopher,madethestatement:peoplecan?tlivewithoutcredit,ifyouaffiliatewithyourfriends,honestyshouldbelaidinthefirstplace;whichalsoemphasizetheprincipleofkeepingpromises.Trustworthinessisthevirtueofthechinesenation,inparticular,itisnecessarytostresspunctuality,andpeopleshouldnotdelaywhentheygotothefixedappointments,meetings,talksandconferences,etc.oneshouldnotmakepromisesoeasily,unlessyouarereallysureaboutit,orelseyouwouldendwithabadimageofdishonest,especiallyinthebusinessactivity,honestyisofgreatimportance. Toleranceisagreathumanthinking,theideaoftoleranceisamagicweapontocreateaharmoniousinterpersonalrelationshipininterpersonalexchanges.Tolerateothers,understandothersanddonotalwayspursueperfection.Forafamoussayinggoes:failureisthemotherofsuccess.Allinall,ifyouconsiderthingsfromothers?position,Ithinkyouhavefoundthebestwaytowinfriends,towinbusinessguests.
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